I recently had a friend ask me for business advice. They had started a new venture and were worried about what people might think. I told them the same thing I always tell people in their situation: “Don’t look up bad reviews.”
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Why you shouldn’t look up bad reviews
We’ve all been there. You’re scrolling through your Facebook newsfeed when you see a post about a new restaurant that just opened up in town. You’re curious, so you click on it. The first thing you see is a one star review with the title “Worst restaurant ever!” Now, even though you were just curious before, you’re suddenly not so sure if you want to go to this restaurant anymore.
If this has happened to you, don’t worry, you’re not alone. In fact, research shows that bad reviews actually have a stronger impact on our decisions than good ones. This phenomenon is called the negativity bias, and it’s something that we’re all susceptible to.
So why does the negativity bias exist? There are a few possible explanations. One theory is that it’s an evolutionary adaptation that helped us survive in hazardous environments. If our ancestors only paid attention to the positive aspects of their surroundings (e.g., “this looks like a safe place to rest”), they would have been more likely to put themselves in danger.
Whatever the reason for the negativity bias, it’s important to be aware of it so that we can make more informed decisions. The next time you’re thinking about looking up reviews for something, remember the potential impact of negative reviews and try to offset them with positive ones.
The dangers of looking up bad reviews
In this era of social media, it’s easier than ever to find out what people think of a business before you even step foot inside. A quick search on Yelp, Google, or TripAdvisor can give you an idea of what to expect from a restaurant, hotel, or attraction.
But is it always a good idea to read the reviews? A new study published in the journal Psychology & Marketing suggests that it might be better to avoid the bad reviews altogether.
The study found that people who read negative reviews were less likely to visit the place in question. In fact, they were actually less likely to visit anyplace that had been reviewed at all.
The researchers believe that this is because we are hardwired to avoid potential dangers. When we see a bad review, our brain automatically associates that place with danger and we are less likely to want to go there.
So if you’re planning a trip and don’t want your plans ruined by a Negative Nelly, it might be better to stay off the internet and just wing it.
The benefits of not looking up bad reviews
You’ve probably heard the saying, “Don’t look up bad reviews.” And while there’s some truth to that insofar as you don’t want to get caught in a tailspin of negative thinking, it turns out that there are actually some benefits to reading bad reviews—particularly when it comes to your business. Here’s a look at three reasons why you should take the time to read critical feedback about your company, product, or service:
1. It can help you improve your business. One of the main reasons to read bad reviews is so that you can identify areas in which your business needs to improve. If you see that a lot of customers are Complaining about a particular issue, it’s likely that there’s a problem that needs to be addressed.
2. It can help you understand your customers better. In addition to helping you improve your business, reading bad reviews can also give you insights into what your customers are looking for and how they perceive your company. This can be valuable information that you can use to adjust your marketing and sales strategies accordingly.
3. It can help build customer loyalty. Believe it or not, reading bad reviews can actually help build customer loyalty—provided that you take the criticism constructively and use it to make improvements in your business. Customers appreciate companies that are willing to listen to feedback and make changes based on what their customers want and need.
How to avoid looking up bad reviews
No one wants to be surprised by a bad review, but sometimes it’s impossible to avoid. If you’re trying to decide whether or not to look up a review, here are a few things to keep in mind.
First, consider the source. If the person writing the review is not an expert on the subject, they may not be the best judge of quality. Secondly, think about why you’re looking up the review. If you’re just curious, it’s probably not worth your time. However, if you’re considering making a purchase, it’s important to do your research.
Bad reviews can be frustrating, but it’s important to remember that they don’t always reflect reality. Take everything you read with a grain of salt and make sure to base your decisions on multiple sources of information.
What to do if you accidentally look up a bad review
It can be easy to get caught up in the moment and impulsively look up reviews for a product or service that you’re considering using. We’ve all been there before — we’re about to make a purchase, and we want to see what other people think about it first.But what happens if you accidentally come across a bad review? Is there anything you can do to salvage the situation, or are you doomed to a subpar experience?
Here are some tips on what to do if you accidentally look up a bad review:
-Take it with a grain of salt. It’s important to remember that not everyone is going to have the same experience with a product or service. Just because one person had a bad experience doesn’t mean that you will too.
-Look for patterns. If you see multiple bad reviews that mention the same issue, then there might be something to worry about. But if the bad reviews seem isolated or unrepresentative, then they might not be worth taking too seriously.
-Try to find more information. If you’re still on the fence about whether or not to use a product or service after reading a bad review, see if you can find more information from other sources. Sometimes, all it takes is one positive review to outweigh the negative impact of a bad one.
How to deal with bad reviews
Bad reviews are inevitable, no matter how great your product or service is. If you’re not careful, they can really damage your business.
The best way to deal with bad reviews is to take them seriously and try to learn from them. Don’t get defensive or try to blame the customer—that will only make things worse. Instead, take a step back and look at the situation objectively.
First, try to find out what went wrong. Was it a one-time mistake that you can learn from and prevent in the future? Or is there a systemic problem that needs to be addressed?
Once you’ve identified the problem, reach out to the customer and try to make things right. If you’re able to resolve the issue, ask them to update their review. And if you’re not able to fix the problem, at least thank them for their feedback and let them know that you’re working on it.
Bad reviews can be tough to deal with, but if you handle them correctly, they can actually be an opportunity to improve your business and build customer loyalty.
Why bad reviews can be good
Customers trust online reviews as much as personal recommendations, making them an important part of the purchasing decision. In fact, almost 9 out of 10 consumers say reviews influence their buying decisions.
But what if a business has bad reviews? Does that mean customers will never use their products or services?
The simple answer is no. In fact, bad reviews can actually be good for business — if they’re handled correctly.
Bad reviews show that you’re human.
When a business only has five-star reviews, it can seem fake and untrustworthy. Having a few bad reviews mixed in with the good ones shows that you’re authentic and transparent.
Bad reviews give you an opportunity to improve your customer service.
Reading negative feedback can be painful, but it’s essential for businesses to understand what their customers don’t like about their products or services. This feedback can be used to make improvements and prevent future negative experiences.
Bad reviews build social proof.
Social proof is the idea that people are more likely to do something if they see others doing it first. When potential customers see that other people have had a bad experience with your business but still chose to use your products or services, it builds trust and credibility.
Bad reviews help you rank higher in search results.
Google’s algorithm ranks websites based on many different factors, one of which is customer engagement. When people leave comments, share your content, or give your business a review, it signals to Google that your website is active and relevant. This increases your chances of appearing higher in search results — which means more customers will find your business when they’re searching for information online
How to use bad reviews to your advantage
While you should always take bad reviews with a grain of salt, they can actually be useful in helping you improve your business. Here are a few ways to use them to your advantage:
-Identify areas for improvement: Use negative reviews as an opportunity to identify areas of your business that need improvement. Are there certain products or services that seem to be getting more negative feedback than others? Are there common complaints that keep popping up? Use this feedback to make changes in your business that will improve the customer experience.
-Increase transparency: One way to turn a bad review into a positive is by being transparent about it. If you make a mistake, own up to it and let your customers know what you’re doing to fix it. This shows that you’re committed to providing a good experience for customers, even when things don’t go perfectly.
-Respond professionally: Whenever you receive a bad review, take the time to respond professionally. Thank the customer for their feedback and let them know that you’re working on making improvements. This shows that you care about your customers and their experience with your business.
What to take away from bad reviews
should you take everything away from a bad review?
When you’re considering whether or not to take everything away from a bad review, it’s important to keep in mind that not all feedback is created equal. Just because someone didn’t like your product doesn’t mean their opinion is invalid; however, if multiple people are giving you the same feedback, it might be time to take a closer look at what they’re saying.
It can be helpful to think of bad reviews as data points that can help you improve your product or business. If you take the time to analyze why people are unhappy, you may be able to make changes that will satisfy them and win more customers in the future.
Of course, it’s not always possible to please everyone, and there will always be some people who will never be happy with what you do. In these cases, it’s best to ignore the haters and focus on the majority of your customers who are satisfied with your products or services.
How to learn from bad reviews
bad reviews can be frustrating, but they can also be a learning opportunity. Here are some tips on how to handle them:
-Try to see the review in a positive light. It can be helpful to think of it as constructive criticism.
-Don’t take the review personally. The reviewer is giving their opinion on your business, not on you as a person.
-Consider the source. Is the reviewer someone who is likely to be unhappy with any business in your industry? If so, their review may not be worth paying too much attention to.
-Use the review as an opportunity to improve your business. If there is something you can do to address the issue raised in the review, make sure you do it!
– Respond professionally. If you decide to respond to the review, make sure you do so in a way that reflects well on your business.